Our Story

Built to ask better questions from football data

What began as curiosity became a long-term commitment — turning football game data into clear insight for modern teams, analysts and decision makers.

Where it started

From curiosity to commitment

FutrixMetrics began with a simple frustration — the best football questions were buried under box-score stats. We set out to turn raw event and tracking data into clear, honest insight that teams, analysts and decision-makers can actually act on.

“We'd rather ask one better question than ship a hundred shallow metrics.”
By the numbers

Grounded in real football data

50k+ Player profiles
100k+ Tracking traces
10+ Role archetypes
0.96+ Avg R² score
Our Purpose

Transform football data into performance intelligence

Practical football analysis for coaching, recruitment, and performance planning.

Performance Clarity

Reveal performance patterns in pressure, movement and outcomes — always with trusted context.

Positional Intelligence

Translate raw game data into positional insight for coaching, scouting and recruitment.

Tactical Intent

Surface the why behind roles, sequences and match trends, not just the what.

The Team

The people behind the platform

A small, focused team of football and machine-learning people building decision intelligence end to end.

Football Analysts

Domain experts who frame the questions that matter.

ML Engineers

Build and validate the rating, cluster and counterfactual models.

Data Engineers

Turn raw event and tracking feeds into clean, reliable inputs.

Product & Design

Shape model outputs into surfaces teams can actually use.

Our Mission

We turn football’s messy, beautiful chaos into questions worth answering — and answers teams can actually trust.

No black boxes, no vanity metrics — just transparent analysis built alongside the people who live the game.

Clarity over noiseContext over countsTrust over hype
Award-winning insight · 2025

Ready for a private demo and data handover?

Partner clubs use the same 100k+ tracking traces, 50k+ player role profiles, and granular rating outputs with secure role-based access control. Book a session to see how FutrixMetrics turns real football data into actionable performance insight.